Our Work

WBS, part of Warwick University, is recognised as one of Europe’s leading business schools, and attracts students from all over the world, as well as those already successful in business, to its courses.

The critical academic group embraced our research and strategic approach, fostering a shared understanding within the team. Creating a clear expression of WBS, we built on their entrepreneurial mind-set – developing a positioning and brand line, ‘For the Change Makers’.

A new visual design identity extended the existing core logo, transforming their brand into a transparent cube, a visual puzzle, playing to their values of intellectual curiosity and restlessness. Constantly changing, each facet opens up a new chapter of their ‘Change Maker’ story.

Informa Business Intelligence provide world leading knowledge and information to organisations worldwide via a broad and diverse portfolio of brands.

To create a clear brand strategy and architecture, we first engaged with stakeholders across the globe, identifying ‘competitive advantage’ as the definitive message to best reflect Informa and leverage its unrivalled expertise in delivering advantage to its customers.

The new brand identity, visual language and messaging all centre around this, reinforcing the strength and depth of the offer while creating a clear, navigable architecture under one visual style.

AVEVA is a global leader in engineering and industrial software. Following a recent merger with Schneider Electric, they needed to create a new employer brand proposition.

Using output from the global ‘Culture Cafes’, where they sought views from employees about working at AVEVA, we created AVEVA LIFE – a set of values and narrative centered around limitless possibilities.

Taking cues from their external visual identity we designed a system that called out the values individually whilst coming together to form a unifying mark. The new AVEVA culture was rolled out globally using a launch video, posters and merchandise.

IMPAX Asset Management Group acquired Pax World Management in September 2017 to extend their position as a leading investment manager focused on the transition to a more sustainable economy. They turned to us to create a unified, simpler architecture and visual identity for this new company.

The identity system we created shows all of IMPAX’s businesses belonging to the same family, while allowing flexibility for separate names. We designed a brand that reflects the investment manager’s positioning, applied it to printed and digital collateral, and supplied guidelines for IMPAX to implement the brand internally.

The new logo and design system gave the global firm a fresher, modern identity.It positions IMPAX Asset Management as pioneers of sustainable investing by creating a forward arrow from their name-style, so they are literally leading the way.

Homes England is the government’s new housing accelerator, tasked with driving positive change and making possible the new homes England needs.

With a big change in scale, investment, energy and urgency Homes England needed an identity that summarised its new position to multiple private and public audiences. After in-depth stakeholder engagement we summarised a unified brand purpose and narrative, encapsulating these within the brand line ‘Making Homes Happen’.

Our visual identity system is inspired by organic shapes that seamlessly connect and adapt, reflecting the idea of partnership making places possible and celebrating the people that come together to make those places thriving communities. A modern, innovative and confident visual identity to help Homes England break new ground.

The Pensions Regulator (TPR) guides trustees, advisers, and employers in their responsibilities, making sure workplace pensions best practice is common practice.

With so many non-expert audiences, absolute clarity of TPR’s role and powers is crucial. After in-depth stakeholder engagement, research and analysis, we articulated a clear brand purpose and narrative, crafting the new tag line ‘Making workplace pensions work’.

Our new identity heroes TPR as a positive regulator, playing out the idea of targeting and focusing their resources on the good management of workplace pensions for scheme members. Inspired by a magnifying glass, this expresses TPR’s firm but fair approach to help people get it right, while promising scrutiny and accountability when they don’t.

WINNER: ‘Best Visual Identity from the Public Sector‘ (Bronze) Transform Awards, Europe 2019

ACAS (Advisory, Conciliation and Arbitration Service) provides expert, impartial, and free advice on good practice, as well as support in finding solutions when workplace relationships go wrong.

Inconsistencies in their brand arose following an expansion in their range of channels, so they turned to us to create a more distinctive and consistent approach. After an intense period of qualitative stakeholder research with all stakeholders, we created a narrative ‘story’ and identity that aligns successfully to their vision and values.

Alluding to their core purpose of encouraging people to work together to resolve workplace problems, the identity references the idea of interaction through the overlapping letterforms. These become the hero of the visual language, creating an illustration style and a holding device for imagery.

Supported by print and digital assets, a brand video and detailed brand guidelines, this brand refresh helps to promote the positive impact Acas has in the workplace and on the British economy.

Wesleyan is a specialist mutual society, looking after the very specific needs of doctors, dentists, lawyers and teachers for over 170 years. Special because they are specialist.

We engaged with stakeholders and advised on a clear brand positioning and architecture that heroed their unrivalled knowledge of the customer, ‘We are all about you’. Enabling each sector to speak with one voice.

Creating a brand that tells this unique story and frames the special relationship between client and adviser – told through a distinct visual language and confident messaging that heroes the ‘We’ in Wesleyan.

The Thames Estuary is a tapestry of places – from the London boroughs of Barking & Dagenham and Bexley, to the shores of Kent and Essex, taking in Gravesend, Chatham, Canterbury, Margate, Tilbury, Southend and more. With no obvious single location and many past false starts, it is a place branding and marketing challenge like no other.

With an embarrassment of riches to choose from, we homed in on a distinctive strength – ‘good green growth’ – to pull together all the other ingredients for an overall positioning. But this is place branding that goes beyond the place itself. So we also highlight the critical role of the people leading this brand – The Envoy and her board – in connecting, activating and making things happen.

Building on our new positioning – ‘We’re in a good place. Join us.’ – we created a bold, visual identity, new web site, explainer video, image library (photo shoot during Covid), in-video game content, branded launch (on a Thames Clipper) and more. Watch this space as we support this impressive new brand with ongoing marketing.

UCLan is one of the UK’s largest universities with 400 undergraduate and 200 postgraduate courses across 20 academic schools. As a long-established institution of impressive scale and significant positive impact on the world, our challenge was to develop a story and identity that would give the University the confidence and recognition it deserves.

We conducted extensive research and populated our model to unlock its brand purpose: ‘We believe in helping people to seize every opportunity to flourish in education, at work and for life’, all rooted in the stories that were shared during the research. From the purpose, we created a new narrative that would appeal to the institution’s audiences and developed the empowering tagline ‘Where opportunity creates success’.

We then created a new identity that played to the University’s strengths but also looked to the future with more confidence and gravitas. We re-created the logo, a contemporary and unique marque drawn from distinct elements in the University crest – the roses, ‘1828’, their motto, the open book and shield – to come together and hero the spirit of opportunity UCLan offers to all. From the angles in the logo, we derived graphic devices that were used to create dynamic applications characterised by vibrant imagery and a bright colour palette, inspired by the motto ‘From the Earth to The Sun’. The whole rebrand is helping the University see a real gear change, as well as increased consistency and cohesion across its world.